What gift engraving solutions match your needs?
Discover our gift engraving solutions to create personalised gifts, whether in units or in bulk, for your shop or your e-commerce website.
Gift engraving represents a growing segment in retail and e-commerce. Consumers increasingly favour customisable items over standard products. Engraved watches, monogrammed leather goods, bottles…these personalisation differentiate ordinary items and create stronger customer attachment.
Gravotech offers laser and rotary engraving solutions to meet diverse needs. The appropriate technology depends on your materials, production model, and customer experience objectives. From independent artisans, corporate brands, and online retailers, the market extends across multiple sectors and occasions. Consumer demand for gift engraving peaks around holidays (Christmas, Valentine's Day, Mother's Day, Father's Day), personal celebrations (weddings, baptisms, birthdays, anniversaries, graduations), corporate gifts and the list goes on!
Which gift engraving machine fits your activity?
Our engraving stations’ compact dimensions and reduced weight make them portable machines, suitable for use in shops, events or pop-up stores. Our mechanical gift engraving machines dig into the material using a cutter or a diamond. The result is a carved engraving, without contrast that looks more authentic.
For flat engraving of small items, the ideal machine is the M20 X. The M40 will be able to engrave larger objects like bottles.
With its sleek innovative design and quiet operations, the WeLase™ will find its place inside your point of sale. The LW2 is ideal for workshop or backroom use, as its productivity allows for quick engraving of items.
Laser technology engraves the material by heating its surface. This is a user-friendly engraving technology, perfect for both simple and intricate designs. The laser engraving is often naturally contrasted. The WeLase™ and LW2 are both available with Fibre laser source (for metallic materials), Hybrid laser source (for plastic and metal materials), and Green laser source (for reflective and heat-sensitive materials). The CO2 laser source, which is used for marking the majority of transparent and organic materials, is available on the WeLase™.
Our laser gift engraving machines enable extremely fast engraving, naturally contrasted, in white or black, depending on the material.
Our laser tables are recommended for e-commerce activities due to their large size. These personalisation machines are productive, versatile, and capable of batch engraving and marking a wide range of organic materials (wood, paper, cardboard, cork, glass, leather, stone, ceramic, rubber), plastics, and metals. They fit perfectly in a production warehouse or backroom. They allow for both flat engravings and engravings on circular objects.
Our laser tables are available with a CO2 laser source, suitable for transparent and organic materials, a Fibre laser source, ideal for metal engraving, and an Edge source, which combines Fibre and CO2 technologies.
Small CO2 laser engraver and cutter for personalisation, signage and creative.
LS100
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Medium CO2 or Fiber laser engraving and cutting machine for signage and small series.
LS100 EX
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Large laser engraver and cutter that can do everything.
LS900
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Which type of machine for gift engraving?
| Technology | Machines | Applications | Advantages | Equipment price |
| Mechanical engraver |
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| $-$$ |
| Laser station |
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| $$-$$$ |
| Laser table |
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| $$-$$$ |
What materials can be personalised with a gift engraving machine?
Wood, glass or leather
On wood, laser engraving results in a contrasted, with or without a carved effect, unlike mechanical engraving which cuts into the material and produces a tone-on-tone effect.
On glass, laser engraving achieves a similar appearance to sandblasting. Mechanical engraving results in a transparent effect.
Leather can only be marked using a laser personalisation machine. The result will be contrasted.
It is possible to add personalised engraving to items like picture frames, medals, bamboo thermoses, keychains, jewellery boxes, knife handles, beer mugs, wine glasses, wine or champagne bottles, as well as mirrors, coasters, boards, leather goods, and more.
Anodised aluminium, coated metal, stainless steel, raw aluminium
On these materials, the laser engraving will be contrasted (black or white, depending on anodisation). As for mechanical engraving, the personalised engraving is linear and reflects light.
It is possible to engrave items like knife blades, jewellery, keychains, thermoses, flasks, pocket mirrors, medals, and even lighters.
Do you want to engrave precious metals and jewellery? Find all the information in our comparison guide to choose the best jewellery engraving machine.
Acrylic, PP, ABS…
For laser engraving, the engraving result varies depending on the type of plastic and its colour. When using a mechanical personalisation machine a groove is carved, and the result will be tone-on-tone, except in the case of a product with a coating.
It's possible to engrave items like keychains, tumblers, phone cases, baby pacifier clips, cosmetics, water bottles, pens and more.
How to personalise individual gifts?
Create an animation
Offer your customers the opportunity to witness the personalised engraving of their gift in real-time, leaving a lasting impression! Using your personalisation machine on-site is a way to increase traffic to your store and encourage impulse purchases.
If you wish to prioritise your online sales channel, online gift engraving provides the ideal customer experience. The visualisation of different fonts and symbols combined with the chosen item is entertaining, strengthening the bond with both the brand and the product.
Proud of their unique creation, your customers will share pictures and videos of their personalised gift on their networks, tagging you in their posts. The promotion of your store or e-commerce site is guaranteed.
Added value at a lower cost
By offering a personalised engraving service, you increase your profit margins without modifying your product catalog. The gift engraving price is typically set around 10% of the item's value; a minimal cost for the consumer, who is sensitive to the high added value brought by the personalised message.
Personalised gifts enable you to generate additional sales, especially during celebrations (Christmas, Mother's or Father's Day, birthdays, weddings, Valentine's Day, etc.) when they are very popular. Providing personalised engraving as an extra option during these special times of the year is particularly appreciated as it creates life-lasting memories that friends and families will treasure.
Gravotech’s solutions for individual gift engraving
Our gift engraving machines M20 X (mechanical engraving) and WeLase™ (laser engraving) are ideal for flat engraving of various items. They are designed to easily fit in stores or workshops, thus enhancing the customer experience.
The Cube option for the M20 X protects your point of sale from the generated dust and reduces noise, while the three large viewing windows of the WeLase™ provide a panoramic view of the personalisation process.
The M40 features an open structure coupled with a spacious engraving area. It is particularly useful to add a personalised engraving to both large and circular items such as bottles and awards, and smaller-sized items.
Lastly, our laser personalisation machines LW2 (laser station) and LS100 (laser table) are recommended for marking tall or wide pieces in production workshops.
How to create personalised gifts in batches?
An online offer
Do you wish to offer a personalisation service in batch? Offering personalised gifts in e-commerce requires equipment that can handle the volume of orders received. Gravotech laser tables can accommodate numerous items to be personalised simultaneously and are perfect for this purpose.
The Gravostyle™ software can be integrated with an ERP system to retrieve the engraving data entered on your e-commerce website. Typos are eliminated, your operators gain responsiveness and optimise their work time.
Diversifying an offer
Gift personalisation in e-commerce is a way for professional online engravers to easily diversify their offerings.
Personalisation services are especially appreciated during celebrations and enable e-commerce businesses to significantly boost their revenue in another aspect.
Engraving small items purchased in bulk is another way to generate substantial profit through personalisation.
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Gravotech’s solutions for batch gift engraving
Our LS100, LS100EX and LS900 laser tables feature large engraving areas ideal for engraving personalised gifts in series. Items can be positioned side by side within a template to further optimise production time; engraving can be initiated directly once the items are placed in the machine.
The technology in our LW2 laser station allows for marking speeds of up to 10,000 mm/s. Its automated door simplifies the technician's work, requiring only loading and unloading of the parts. Similar to laser stations, the LW2 can be equipped with an accessory for positioning repeatability: no adjustment is needed, and engraving can be launched directly.
Which gift personalisation software for your needs?
Gravotech offers two software solutions tailored to a custom engraving service for your clients:
- Gravostyle™ is the most comprehensive engraving software on the market. It features a wide selection of fonts and extensive design capabilities. The possibilities are endless: import drawings, monograms or photos, place engravings wherever you desire, and much more. Gravostyle™ suits all applications: individual and bulk engraving, e-commerce, or in-store.
- Catalog is an incredibly user-friendly engraving software. Preprogramme the engraving settings in advance to use the software as a catalog, and switch between items to be engraved. Catalog is dedicated to individual engravings done in-store.
Gravostyle™ and Catalog offer different interfaces; consider the customer experience you want to implement when choosing between these two software options.
Need support and advice on your engraving project?
| FAQ: The 4 questions most frequently asked of our experts |
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🔽Is CO2 laser engraving better than fibre laser for gift customisation?
It depends on your materials. CO2 is the best choice for organic materials such as wood, glass, slate, and leather. Fibre is strictly for metal and certain plastics. If you want the widest possible range of personalised gift options, a CO2 laser or a Green laser is often preferred as they cover the most diverse material catalog.
🔽Can I engrave photographs or detailed images on gifts?
Yes, both laser and rotary technologies can engrave photos, though lasers (especially on wood) are the most common for high-contrast results. Mechanical engraving provides a more "artisanal" and subtle artwork rendering on metal. This allows you to offer unique photo-personalised souvenirs such as awards or picture frames.
🔽How can gifts engraving create new sales opportunities and boost perceived value?
Gifts personalisation creates an emotional connection. Customers are much more likely to purchase an item if it can be made unique. Statistics show that 1 in 5 people are interested in a custom offer for gifts and are willing to pay a premium. This service attracts more foot traffic to a retail store and increases the conversion rate for e-commerce sites.
🔽What is the best machine for gift engraving?
For metal items and jewellery, the M20 X is the industry standard. For wine bottles and larger items, the M40 is better due to its accessible area around the engraving space. For a high-end retail experience on all materials, the WeLase™, Green source, is the best in-store gift engraving machine. For massive batch production (e.g., 20 pens at once), our laser tables as the LS900 is the most productive choice.
